You Snooze, You Lose

Want to keep pace with the competition? Forget coffee—a new class of FDA-approved stimulants will keep you working harder, better, faster and stronger!

By Thomas Hayden March 2007

As a species, we’ve hit the bedtime barrier. You can eat at your desk, socialize in the break room, and answer text messages on a date, but sooner or later, you’re going to have to sleep. “After 18, 19 hours awake, your brain function starts to fail,” says Dallas, Texas, sleep-medicine specialist Andrew O. Jamieson. Coffee might keep you up, “but you’re not going to be focused.” (more here)